FINDING THE PERFECT DIAMOND SIMPLIFIED

Overwhelmed by the complexity of choosing a diamond, we set to work to create something wholly modern.

ART, MEET SCIENCE

With an eye for beauty and an obsession with data, our team of MIT Scientists and Gemologists developed Artificial Intelligence that plots over 100 data points for every diamond in our inventory.

The work of thousands of gemologists ā€“ with a mastery much deeper than the quintessential Four Cā€™s ā€“ is completed by our AI in seconds, distilling tens of thousands of diamond options to the perfect one.

HOW IT WORKS