The collection was launched in 2007 and was quickly selected by Saks Fifth Avenue, Moda Operandi, Catbird, and ABC Carpet and Home amongst other international retailers. The designers trace their roots in jewelry back to their ancestral homeland in the north western deserts of India. Their homeland is a place enchanted by history, mysticism and beauty and is where the edifices of their family lineage still stand today. Each edifice was carved with the most skilled hand; to tell stories of mythology of the land. Through their trips back to India it was these stories that continue to inspire their collections.

From an early age Vikas developed a fascination with the balance of simplicity and purpose in design. With an engineering degree from MIT, Vikas nurtured a nonconformist approach that merges fashion, engineering, and design. Ila tempers Vikas' approach with beauty and softness that was instilled by their mother an FIT graduate of textile design, and by her 8 years of experience designing high end bridal jewelry.