ART, MEET SCIENCE
With an eye for beauty and an obsession with data, our team of MIT Scientists and Gemologists developed Artificial Intelligence that plots over 100 data points for every diamond in our inventory.
The work of thousands of gemologists – with a mastery much deeper than the quintessential Four C’s – is completed by our AI in seconds, distilling tens of thousands of diamond options to the perfect one.
By sourcing our diamonds as close to the mines as possible, we eliminate the unnecessary markups traditionally applied to diamonds to create a simple, transparent price.
Inspired by a deep appreciation of the planet’s resources, we exclusively use ethically sourced and conflict free diamonds. We partnered with the most technologically advanced mines and cutting factories, all of which abide by the Kimberly Process. In doing so, we ensure that the exploration, sorting, cutting and polishing of our diamonds is undertaken in a professional, ethical, and environmentally-friendly manner.